15 of the most exciting UK hotel & hybrid openings in 2027 (so far)
The UK hotel market is hot. As hybrid hospitality specialists, we’ve seen the lines between hotels, hostels, aparthotels and lifestyle-led stays continue to blur, with established operators expanding and new concepts changing what guests expect from a place to stay. From design-led hostels and hybrid concepts to boutique hotels and luxury openings, the UK has […]
Christmas marketing for hotels: 8 ways to win more festive bookings
Your guests start planning Christmas long before most hotels post about it. Here are eight practical ways for hotels and hostels to stand out and become part of those festive plans, from the group chat organiser to the quiet weeks in January, with clear steps and a quick win for each.
20 of the most exciting European hybrid hospitality openings in 2026
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past seven years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening this […]
Download our new white paper: Beyond the Blend: Hybrid Hospitality as the Blueprint for Living, Working & Belonging
When we published The Future of Hospitality: Why 2021 Was the Year of the Hybrid back in 2020, the world was only beginning to grasp how profoundly travel, work and living were starting to blend. Two years later, our follow up paper Hybrid Hospitality Unpacked explored what happened next – how forward-thinking operators were turning […]
20 of the best hybrid hospitality brands in the UK
UPDATED: August 2025 The UK is one of Europe’s most developed hybrid hospitality markets – home to everything from design-led aparthotels and extended-stay concepts to pod-style hostels and community-first hotels. In cities like London, Manchester, Edinburgh and Glasgow, a new generation of hospitality brands is redefining what it means to stay. These are spaces built […]
How to launch a hybrid hospitality brand the right way in 2025
Hybrid hospitality has revolutionised the industry, causing a fundamental shift in how hospitality brands are built, operated and experienced. Across the world, the number of brands blending short stays with long stays, F&B with coworking, and wellness with community programming is growing fast. But launching a successful hybrid brand isn’t just about having a great […]
14 of the best hybrid hospitality brands in Belgium
Hybrid hospitality has become one of the most defining shifts in the industry – and it’s only accelerating. In recent years, we’ve seen a wave of accommodation brands reimagine their spaces to serve more than just overnight guests. These are places built for living, working, eating, socialising and connecting, all under one roof. As guest […]
15 of the most exciting European hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
14 of the most exciting UK hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
Hybrid Hospitality highlights – Selina’s 6 – month turnaround plan & generator to expand into Asia
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]