15 of the most exciting UK hotel & hybrid openings in 2027 (so far)
The UK hotel market is hot. As hybrid hospitality specialists, we’ve seen the lines between hotels, hostels, aparthotels and lifestyle-led stays continue to blur, with established operators expanding and new concepts changing what guests expect from a place to stay. From design-led hostels and hybrid concepts to boutique hotels and luxury openings, the UK has […]
Christmas marketing for hotels: 8 ways to win more festive bookings
Your guests start planning Christmas long before most hotels post about it. Here are eight practical ways for hotels and hostels to stand out and become part of those festive plans, from the group chat organiser to the quiet weeks in January, with clear steps and a quick win for each.
20 of the most exciting European hybrid hospitality openings in 2026
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past seven years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening this […]
20 of the best hybrid hospitality brands in the UK
UPDATED: August 2025 The UK is one of Europe’s most developed hybrid hospitality markets – home to everything from design-led aparthotels and extended-stay concepts to pod-style hostels and community-first hotels. In cities like London, Manchester, Edinburgh and Glasgow, a new generation of hospitality brands is redefining what it means to stay. These are spaces built […]
“Is this even real?” Why people-first, authentic content is hotels’ biggest differentiator in the age of AI
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of AI it carries a whole […]
14 of the best hybrid hospitality brands in Belgium
Hybrid hospitality has become one of the most defining shifts in the industry – and it’s only accelerating. In recent years, we’ve seen a wave of accommodation brands reimagine their spaces to serve more than just overnight guests. These are places built for living, working, eating, socialising and connecting, all under one roof. As guest […]
15 of the most exciting European hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
14 of the most exciting UK hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
8 of the most exciting European hybrid hospitality openings in 2024
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. So, what’s happening this year? […]
7 Social Media Trends For Hotels To Adopt In 2024
In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests. From the integration of artificial intelligence (AI) becoming commonplace to the resurgence of long-form content, the year ahead is not just about keeping pace – it’s about embracing adaptability and […]