15 of the most exciting UK hotel & hybrid openings in 2027 (so far)
The UK hotel market is hot. As hybrid hospitality specialists, we’ve seen the lines between hotels, hostels, aparthotels and lifestyle-led stays continue to blur, with established operators expanding and new concepts changing what guests expect from a place to stay. From design-led hostels and hybrid concepts to boutique hotels and luxury openings, the UK has […]
Christmas marketing for hotels: 8 ways to win more festive bookings
Your guests start planning Christmas long before most hotels post about it. Here are eight practical ways for hotels and hostels to stand out and become part of those festive plans, from the group chat organiser to the quiet weeks in January, with clear steps and a quick win for each.
20 of the most exciting European hybrid hospitality openings in 2026
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past seven years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening this […]
20 of the best hybrid hospitality brands in the UK
UPDATED: August 2025 The UK is one of Europe’s most developed hybrid hospitality markets – home to everything from design-led aparthotels and extended-stay concepts to pod-style hostels and community-first hotels. In cities like London, Manchester, Edinburgh and Glasgow, a new generation of hospitality brands is redefining what it means to stay. These are spaces built […]
“Is this even real?” Why people-first, authentic content is hotels’ biggest differentiator in the age of AI
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of AI it carries a whole […]
The Rise of Hybrid Hospitality
This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]
18 of the best hybrid hospitality brands in Germany
UPDATED | July 2025 Hybrid hospitality is transforming the way we travel – and Germany is right at the forefront. Across the country, a new wave of brands are rethinking what a hotel can be – blending great design, local flavour and built-in flexibility to meet the needs of modern travellers, remote workers and long-stay […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
The evolution of the hybrid model in hospitality
This article is an extract from Stay the Night‘s white paper, ‘The future of hospitality: Why 2021 is the year of the hybrid’. What is hybrid hospitality? Where did the hybrid model come from? And what can this tell us about where it’s heading? DEFINING HYBRID HOSPITALITYHybrids are dynamic, multifunctional spaces where people can stay, work, […]