The Lobby
A place to gather and share insights, ideas and inspiration. Check in with our latest posts here…
This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one
UPDATED | June 2025 Hybrid hospitality has become one of the most defining shifts in the industry – and France is fast becoming one of its most exciting frontiers. Across the country, a new wave of accommodation brands are rethinking what it means to host – creating spaces designed not
UPDATED | July 2025 Hybrid hospitality is transforming the way we travel – and Germany is right at the forefront. Across the country, a new wave of brands are rethinking what a hotel can be – blending great design, local flavour and built-in flexibility to meet the needs of
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their
This article is an extract from Stay the Night‘s white paper, ‘The future of hospitality: Why 2021 is the year of the hybrid’. What is hybrid hospitality? Where did the hybrid model come from? And what can this tell us about where it’s heading? DEFINING HYBRID HOSPITALITYHybrids are dynamic, multifunctional
While people have long used hotel bars and lobbies for socialising and working, the new wave of hybrid hotels blend coliving, coworking and shared social spaces. Hybrids are dynamic, multifunctional spaces where people can stay, work, eat, drink and socialise, all under one roof. With a number of different elements
COVID-19 has forced hospitality brands to adapt and diversify in order to survive. Hotels and hostels have expanded their offering to include coworking spaces; restaurants and bars have turned into takeaways and shops overnight; and brands have taken their experiences online with virtual events. And many of these hybrid models
Stay in the loop, not just in the lobby.
