The Lobby

[thē lob·by] noun:

 A place to gather and share insights, ideas and inspiration. Check in with our latest posts here…

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Hybrid hospitality has become one of the most defining shifts in the industry – and it’s only accelerating. In recent years, we’ve seen a wave of accommodation brands reimagine their spaces to serve more than just overnight guests. These are places built for living, working, eating, socialising and connecting, all

As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the

As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the

Marketing to Gen Z Travellers: Key 2025 Trends Hotels and Hostels Need to Know

As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation – characterised by their deep desire for authentic experiences, cultural immersion and social responsibility – are reshaping how we think about travel. For them, travel is no longer

From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before.  In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of

In the swiftly evolving digital landscape, TikTok is making waves far beyond its original scope as an entertainment platform. Forget about poring over pages of links – younger generations want immediate, visual, and relatable responses, and TikTok is delivering just that. The implications of this for the hotel industry are

From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before.  In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of

Stay the Night - Hybrid Hospitality Highlights

From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before.  In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of

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