UPDATED | June 2025
Hybrid hospitality has become one of the most defining shifts in the industry – and France is fast becoming one of its most exciting frontiers.
Across the country, a new wave of accommodation brands are rethinking what it means to host – creating spaces designed not just for sleeping, but for living, working, socialising, and connecting.
From design-led coliving concepts and budget-friendly eco-hotels to countryside retreats and city hubs, France’s hybrid scene is as diverse as it is dynamic. In this edition, we’re spotlighting the trailblazing brands blending lifestyle, flexibility and multi-revenue thinking to reshape the guest experience.
Here are 21 of the most exciting hybrid hospitality brands in France right now…
1. RockyPop
RockyPop is a French hybrid hotel brand currently operating in four locations – Chamonix-Les Houches, Flaine, Grenoble, and Marseille – with plans to continue expanding into major French cities.
Launched in 2016 in the Chamonix Valley by Assas Hotels, RockyPop introduced a playful, design-led concept that quickly gained popularity among millennial travelers. The success of this flagship property led to the opening of a second location in Flaine in December 2021.
In November 2022, RockyPop expanded beyond the mountains with a new site in Grenoble, offering guests and locals a place to stay (both short and long term), work, eat, drink, and play. Continuing its growth, the brand is set to open a fourth property in Marseille on July 10, 2025, further solidifying its presence in urban centres.
RockyPop aims to go beyond the facilities of a typical offering, providing an experience for those with aligned states of mind. With its vibrant communal spaces, eclectic design, and commitment to affordability, RockyPop continues to redefine hybrid hospitality in France.
2. Zoku
Zoku has firmly cemented its reputation as a trailblazer in hybrid hospitality – and its Paris location is no exception. Opened in 2023, Zoku Paris is located in the 17th arrondissement, occupying the upper floors of the mixed-use Stream Building opposite the city’s judicial courts.
Designed for remote workers, digital nomads and modern professionals, the property features 109 loft-style rooms that combine home and office in one clever layout. Each includes a kitchen, dining table and lofted bed, creating a fully equipped base for longer stays.
Outside of the rooms, guests can work, socialise and unwind in rooftop communal spaces, coworking lounges, meeting rooms and a Living Kitchen restaurant. Zoku Paris continues to lead the way in flexible living, earning acclaim for its seamless blend of functionality, design, and community-led programming.
In 2024, Zoku partnered with Outsite to offer over 500 rooms across its European locations – including Paris – to Outsite members. This collaboration provides members with exclusive perks such as discounts, reward credits and access to Zoku’s rooftop Social Spaces, enhancing the experience for digital nomads and remote workers.
3. The Hoxton Paris
The Hoxton is a series of open-house hotels with instantly recognisable lobbies that are as loved by locals as they are by guests – and the Paris outpost is no exception.
Dubbed one of the city’s more relaxed, easygoing and design-forward stays, it’s a popular choice among travellers and a favourite spot for Parisians to work from with a flat white by day and socialise over martinis by night.
The Hoxton’s bars and restaurants are destinations in themselves and in Paris, Rivié, Jacques Bar and Planche more than deliver.
As part of Ennismore’s global portfolio of lifestyle brands, The Hoxton continues to set the standard for what modern, community-focused hybrid hospitality looks like.
4. The Social Hub
The Social Hub is one of Europe’s most established hybrid hospitality brands, offering a seamless blend of accommodation, coworking and community spaces across more than 20 cities.
In France, the brand operates two locations. The Paris outpost is based in La Défense, located in the residential suburb of Puteaux, just outside the city centre. The Toulouse site meanwhile brings The Social Hub’s signature model to the southwest, with similarly vibrant communal areas and flexible living options.
Across both properties, guests can choose from short or long-stay rooms and tap into a host of shared amenities – from coworking lounges and event spaces to gyms, games areas and buzzing social calendars. These are spaces designed for travellers, students, locals and digital nomads alike to connect, collaborate and thrive.
The Social Hub continues to expand across Europe, with recent openings in Florence, Rome and Porto. Looking ahead, new locations are set to launch in Lisbon and Turin in 2026, reinforcing the brand’s mission to create inclusive spaces where people from all walks of life can come together to learn, stay, work and play.
5. EKLO
Eklo is a French hybrid hospitality brand redefining budget travel with its eco-friendly, design-led hotels that blend the sociability of hostels with the comfort of hotels.
Since its inception in 2014, Eklo has expanded to 11 locations across France, including Paris, Lille, Lyon, Toulouse, Montpellier, and Marne-la-Vallée.
Each Eklo property offers a mix of private rooms and dormitories, complemented by vibrant communal spaces such as coworking areas, bars, restaurants, and terraces. The brand emphasises sustainability, with eco-conscious practices integrated into its operations.
Looking ahead, Eklo plans to open its twelfth establishment in Nantes in 2025, featuring 86 rooms and a total of 273 beds, including double rooms, family rooms, and dormitories. With 21 additional projects in the pipeline, Eklo aims to operate 40 hotels across France by 2030, solidifying its position as a leader in sustainable, affordable hospitality.
6. Okko Hotels
OKKO HOTELS is a French urban lifestyle brand that has been redefining the four-star hotel experience since its launch by Olivier Devys in 2009. With a focus on contemporary design, sustainability, and affordability, the brand now operates 15 properties across France, including locations in Paris, Lyon, Cannes, Bayonne, Strasbourg, Biarritz, Toulon, Lille and Nice.
Each hotel features ‘The Club’, a 24-hour communal space designed for guests and locals alike to work, relax and socialise. These spaces offer complimentary snacks and beverages, coworking areas and a convivial atmosphere that encourages interaction and community.
In June 2025, OKKO HOTELS expanded its portfolio with the opening of OKKO Troyes Centre, a 106-room property located just steps from the city’s train station and historic center. This new addition continues the brand’s commitment to providing modern, design-forward accommodations that cater to both business and leisure travelers.
Looking ahead, OKKO HOTELS aims to double its presence by 2030, with plans to open additional properties across France and Europe. The brand remains dedicated to creating hotels that are modern, sustainable, personal and fairly priced, offering guests a unique and comfortable stay experience.
7. Bob Hotel
BOB Hotel – short for ‘Business on Board’ – continues to offer a distinctive hybrid hospitality experience in Paris’ 14th arrondissement. Positioned in the lively Pernety district, just a short walk from Montparnasse station, the hotel blends boutique accommodations with coworking, wellness and social spaces designed to foster creativity and connection.
The property features three distinct coworking environments, including an open-air terrace, available for hourly, daily or monthly use. Guests can unwind in the hotel’s hammam or enjoy the tranquil courtyard after a productive day. The design-led rooms are equipped with modern amenities, ensuring a comfortable stay.
As of June 2025, BOB Hotel remains a standalone property with no announced plans for expansion. Its unique blend of hospitality and collaborative spaces continues to attract both travelers and locals seeking a vibrant, multifunctional environment in the heart of Paris.
8. citizenm
citizenm hotels citizenM is one of the original disruptors in the hybrid hospitality space, redefining what a hotel stay could look like long before it became industry standard.
With five locations across Paris, the brand’s French footprint includes properties in La Défense, Gare de Lyon, Champs-Élysées, Opera and Charles de Gaulle Airport. Each site combines compact, design-led rooms with vibrant communal spaces, coworking-friendly lobbies and 24/7 canteenM cafés designed for both work and play.
Founded in 2008, citizenM introduced a new category of ‘affordable luxury’ aimed at modern travellers seeking high-quality, tech-enabled stays without the traditional hotel fluff. Standardised rooms, mood lighting controlled via iPads, self-check-in kiosks and bold design are all core to the brand experience.
Recent openings include citizenM Dublin St. Patrick’s – a 245-room hotel with a brutalist façade and curated art collection – and citizenM London Olympia, which forms part of the £1.3 billion redevelopment of the iconic Olympia exhibition site. Further properties are in development across key cities in Europe, the US and Asia-Pacific as the brand looks to double its portfolio by 2030.
In a significant move, citizenM was acquired by Marriot International in May 2025 for $355 million, integrating it into its lifestyle and select-service offering – a shift that could is set to bring ‘new opportunities and visibility for the brand under the Marriott Bonvoy loyalty umbrella’.
citizenM remains one of the most recognisable and respected names in hybrid hospitality, balancing bold design, cutting-edge tech and community energy in one of the most scalable models we’ve seen.
9. OUTSITE
Outsite is a global coliving brand designed for remote workers, creatives and entrepreneurs seeking flexible, community-driven living. With over 50 locations worldwide, its French footprint is growing, with properties in Biarritz, Paris, and Marseille.
Each Outsite location offers private rooms, shared kitchens, coworking areas and communal lounges – creating a home base that blends work, travel and connection. The brand caters to both short-term stays and extended residencies attracting a mix of digital nomads and professionals seeking a more integrated lifestyle.
In 2024, Outsite partnered with Zoku to expand its offering for remote professionals looking for more integrated, hospitality-led work/living options. Backed by significant investment, Outsite plans to expand its presence in France, with new locations in cities like Bordeaux and Lyon under consideration.
For operators and investors, Outsite represents a scalable, tech-enabled model that sits at the intersection of hospitality, housing and coworking – tapping into the growing demand for flexible, experience-led living spaces.
10. MOB HOTEL
Mob Hotel is a culture-forward hospitality brand combining affordable stays with creative expression and grassroots activism. Founded by Cyril Aouizerate (also behind Mama Shelter), the concept blends design, community and purpose in a way that feels distinctly anti-mainstream.
The flagship Paris site in Saint-Ouen is a lively base for both travellers and locals with pared-back rooms, organic dining, rooftop gardens and a dynamic programme of events spanning talks, live music, film nights and more. Communal spaces are the heart of each property – designed for lounging, connecting, creating and sparking new ideas.
With locations now also open in Lyon and Cannes, and further growth on the cards, Mob Hotel is building a network of socially conscious stays rooted in creativity, inclusivity, and local collaboration.
11. 25HOURS HOTELS
With 14 properties across major cities including Berlin, Vienna, Florence, Copenhagen and Paris, 25hours Hotels is a design-led hospitality brand known for its playful storytelling, bold interiors and strong ties to local culture.
Their Paris outpost, 25hours Hotel Terminus Nord, opened in 2019 as the brand’s debut in France. Set directly opposite Gare du Nord, the hotel draws inspiration from the vibrant multiculturalism of the 10th arrondissement. Each of the 237 rooms combines colour, texture and local references to create a stay experience rooted in its surroundings.
Communal spaces include the lively NENI restaurant, serving up Eastern Mediterranean dishes and the Sape Bar, inspired by Congolese subculture. Guests can also make use of coworking lounges and private meeting spaces.
With its immersive design, sense of fun and community-driven spirit, 25hours Terminus Nord brings something distinctly different to the Paris hospitality scene.
The brand is part of Ennismore, a global collective of lifestyle brands created as a joint venture with Accor.
12. MAMA SHELTER
Mama Shelter is one of France’s most recognisable hybrid hospitality brands, blending bold design, affordability and community-led spaces across more than 15 cities globally.
Launched in 2008 and now part of the Ennismore collective (with Accor as a majority stakeholder), the brand has become known for its irreverent personality and multifunctional approach to hospitality.
Each Mama Shelter property combines vibrant hotel rooms with lively restaurants, rooftop bars, coworking-friendly lobbies and event programming that attracts both guests and locals. From karaoke nights to pop-up markets, every space is designed to foster connection and creativity.
The brand currently operates nine hotels across France, including three in Paris and others in major cities like Marseille, Lyon and Lille. In 2024, Mama Shelter expanded into new markets with openings in Dubai and Nice. Looking ahead, the brand is set to debut in Zurich and Singapore in summer 2025, followed by Medellín in 2026.
13. PILO HOTEL
Pilo Hotel is a hybrid hospitality concept set in a former 19th-century college in Lyon’s Croix-Rousse district.
Opened in 2022, the hotel offers a flexible mix of 67 rooms including both design-led privates and shared dorms, catering to a diverse audience of solo travellers, small groups and budget-conscious city explorers.
At its core is a lively restaurant and bar with a large outdoor terrace, designed to attract both guests and locals. The space regularly hosts DJ sets, community dinners and cultural events, reinforcing its role as a neighbourhood hub.
With its striking architecture, curated programming and accessible price point, Pilo stands out as a thoughtful entry in France’s growing hybrid hospitality landscape. Pilo Hotel is owned and operated by Hirundi, a French hospitality company focused on creating socially and environmentally responsible hospitality spaces..
14. LIFE HOTELS
Life Hotels is a French hybrid hospitality brand designed for today’s urban traveller, offering a fluid mix of accommodation, coworking and social spaces across its properties in Bordeaux and Marseille.
The concept is built around flexibility and affordability, targeting city explorers, digital workers and short-stay guests seeking more than just a bed for the night. Each hotel combines compact, functional rooms with shared areas for working, eating and relaxing including communal kitchens, meeting rooms and open-plan lounges.
Life Hotels is owned and operated by Beautiful Life Hotels Group. While no new locations have been officially announced, the brand forms part of the group’s wider ambition to grow a next-gen hospitality portfolio that blends comfort, community and convenience.
15. JOST
Opened in 2022, JOST is a bold new player in France’s hybrid hospitality scene – combining hotel-level comfort with hostel energy and lifestyle-led programming, all at an accessible price point.
Launched in Bordeaux in 2022, the brand has quickly expanded to Montpellier, Le Havre and Lille Centre, with each property bringing its own local flavour and a strong sense of community.
The concept is centred around flexibility and sociability with a mix of dorms and private rooms, coworking areas, rooftop bars, and cultural programming designed to appeal to a new generation of travellers. Think live music, film nights, food markets and more, all hosted within design-forward spaces made for meeting, mingling or switching off.
JOST is owned and operated by MELT Group, a French hospitality company on a mission to rethink the budget hotel experience. With more sites in development, it’s a brand to watch within France’s growing hybrid landscape.
16. THE BABEL COMMUNITY
The Babel Community is a French hybrid concept combining coliving, coworking and hospitality in vibrant, design-led spaces.
Each location blends fully furnished apartments with communal kitchens, coworking lounges, fitness areas, and restaurants – creating flexible, all-in-one environments for modern urban living.
Whether you’re staying for a month or a year, the focus is on connection and convenience. Residents can live, work and socialise all under one roof, with curated events and a strong local network that encourages community at every touchpoint.
Currently operating in Marseille, Montpellier, Grenoble, and Lille, The Babel Community has plans to expand to Bordeaux, Paris and Saint-Quentin-en-Yvelines by 2025. With over 3,000 apartments planned across nearly fifteen residences by the end of 2028, the brand is positioning itself as a leader in France’s coliving sector.
17. HIFE
Hife is a new generation French hospitality brand that combines the flexibility of coliving with the comfort and quality of hotel services, offering an accessible, community-led alternative for modern urban living.
Designed for both short and extended stays, Hife properties feature fully furnished studios and apartments with access to shared kitchens, lounges, laundry rooms, and coworking areas. Guests also benefit from weekly events, on-site team support and a dedicated app for community interaction and practical info, reinforcing Hife’s emphasis on connection, convenience and care.
Their Paris flagship in Gentilly is just the beginning. Backed by seasoned hospitality and real estate operators, Hife is actively expanding with new sites in the pipeline for other major French cities including Marseille and Bordeaux. The brand is positioning itself at the intersection of hospitality, housing, and lifestyle – a true hybrid for today’s more fluid ways of living and working.
18. The Playce Hotel
The Playce Hotel is a fun, design-led hybrid hotel bringing energy and colour to Paris’ 18th arrondissement. Positioned between Montmartre and Barbès, it blends playful interiors with a sociable, community feel that reflects the vibrancy of its neighbourhood.
There are 50 rooms, each decorated with bold prints and quirky touches. But it’s the communal spaces that really bring the brand’s personality to life – from the retro arcade games and foosball tables to the open coworking area and laid-back bar, the vibe is creative, welcoming and unpretentious.
The Playce is part of the HappyCulture Collection, a group of boutique hotels across France designed to feel local, authentic, and human-centred. While no official expansion plans have been announced for The Playce specifically, the broader HappyCulture portfolio continues to evolve, offering opportunities for operators and investors interested in small-format urban hotels with strong lifestyle appeal.
19. LE BARN
Set in the heart of the Chevreuse Valley just an hour from Paris, Le Barn is a rural hybrid hotel designed for rest, reconnection and reconvening. A former farmhouse turned contemporary country retreat, the property blends boutique accommodation with wellness, gastronomy and creative event hosting.
Spread across several restored buildings, the hotel offers 73 rooms and suites, all featuring warm, minimalist interiors with Scandinavian accents. Guests are encouraged to slow down and connect with nature, whether that’s through the surrounding forest trails, the horse paddocks next door or the wood-fired sauna and Nordic hot tubs.
While Le Barn is currently developing a dedicated coworking area, its existing communal spaces and meeting rooms already attract remote workers and corporate groups seeking a tranquil setting for offsites and retreats.
Le Barn is part of a growing movement toward rural hybrid hospitality, where slow living meets smart working in thoughtfully designed spaces.
20. SANGHA HOTEL
Sangha is part of a new wave of wellness-led hybrids, designed to create space for slowness, intention and connection. Located in Toulouse’s eco-conscious La Cartoucherie district, the hotel brings together accommodation, movement, art and community under one roof, all within a calm, design-focused setting.
Opened in late 2024, the hotel offers 75 minimalist rooms alongside shared social spaces including a rooftop bar and terrace, communal tea stations and digital art installations. But its real centrepiece is L’Autre Lieu – a 350m² wellness space with a weekly calendar of yoga, meditation, sound baths and holistic therapies.
From its use of natural materials to its neighbourhood-first ethos, Sangha stands out as a hotel that genuinely embodies the values it promotes – providing a restorative stay experience for guests seeking more than just a bed for the night.
21. Burdigala
Burdigala is a five-star lifestyle hotel in Bordeaux reimagined for the modern traveller. Relaunched in 2023 following a full renovation, the hotel now blends understated luxury with flexible spaces designed for connection, creativity, and calm.
At the centre of the hotel is the Atrium – a lively space that functions as a coworking lounge by day and a social hub by night. With 83 rooms and suites, a game room, gym, private cinema and onsite restaurant, Burdigala combines comfort, character and community under one roof.
The property is part of the Inwood Hotels portfolio which spans 12 properties across key French cities including Paris, Arcachon and Biarritz. Burdigala marks the group’s most contemporary concept to date, offering a glimpse into Inwood’s evolving approach to lifestyle hospitality.
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