The Lobby
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UPDATED: August 2025 The UK is one of Europe’s most developed hybrid hospitality markets – home to everything from design-led aparthotels and extended-stay concepts to pod-style hostels and community-first hotels. In cities like London, Manchester, Edinburgh and Glasgow, a new generation of hospitality brands is redefining what it means to
The travel landscape is shifting – and women are leading the charge. According to the latest research, women now make up two-thirds of the global travel population and are travelling more often, more independently and more intentionally. With women expected to control $34 trillion in assets by 2030, female travellers
Hybrid hospitality has revolutionised the industry, causing a fundamental shift in how hospitality brands are built, operated and experienced. Across the world, the number of brands blending short stays with long stays, F&B with coworking, and wellness with community programming is growing fast. But launching a successful hybrid brand isn’t
Hybrid hospitality continues to redefine what it means to stay somewhere. Across Europe, we’re seeing a wave of accommodation concepts that blur the lines between hotel, hostel, coworking space, cultural venue, and neighbourhood hangout – and Denmark is no exception. Denmark is home to a new generation of hospitality brands
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of
40% of Gen Z now use TikTok or Instagram instead of Google when searching for travel inspiration including where to stay, eat and explore. For hotels, this shift means your social media presence is no longer just about brand awareness. It’s about discoverability. Guests are turning to platforms like TikTok
Airbnb has officially re-entered the experiences space, and this isn’t something hotels should ignore. While hotels may still lead the way when it comes to onsite service and guest experience, Airbnb’s ambition is clear: to become the go-to platform for everything travel-related – from accommodation to activities, services and curated
OTAs aren’t your enemy – but they’re not your partner either. Hostelworld’s new Elevate programme has sparked widespread conversation across the hostel sector – and rightly so. While framed as a way to boost visibility and drive bookings, it signals a broader shift in how OTAs operate and what that
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