Hospitality for Change: a conversation with Reinier Van Der Veeken, founder of Tur Experiences

Tur Experiences is a new kind of hospitality company on a mission to improve the well-being and happiness of people and the planet. The Outdoor Hospitality operator and brand for sustainable accommodations offers meaningful escapes to sustainable, off-grid micro-cabins close to your home and surrounded by nature. The model provides an opportunity for local landowners […]

8 of the most exciting European hybrid hospitality openings in 2024

8 of the most exciting European hybrid hospitality openings in 2024

As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. So, what’s happening this year? […]

7 Social Media Trends For Hotels To Adopt In 2024

hand scrolling on phone with coffee

In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests.  From the integration of artificial intelligence (AI) becoming commonplace to the resurgence of long-form content, the year ahead is not just about keeping pace – it’s about embracing adaptability and […]

9 of the most exciting UK hybrid hospitality openings in 2024

stylish hotel lobby

Over the past few years, industry and investor interest in – and understanding of – hybrid hospitality concepts has grown exponentially. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. Here in the UK, the […]

The Rise of Hybrid Hospitality

This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]

21 of the best hybrid hospitality brands in France

UPDATED | June 2025 Hybrid hospitality has become one of the most defining shifts in the industry – and France is fast becoming one of its most exciting frontiers. Across the country, a new wave of accommodation brands are rethinking what it means to host – creating spaces designed not just for sleeping, but for […]

18 of the best hybrid hospitality brands in Germany

 UPDATED | July 2025 Hybrid hospitality is transforming the way we travel – and Germany is right at the forefront. Across the country, a new wave of brands are rethinking what a hotel can be – blending great design, local flavour and built-in flexibility to meet the needs of modern travellers, remote workers and long-stay […]