HYBRID HOSPITALITY HIGHLIGHTS – NUMA acquire Native Places and Sircle Collection makes UK debut in London

From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
HYBRID HOSPITALITY HIGHLIGHTS – CitizenM explores sale and Hilton expands lifestyle portfolio

From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
Hybrid Hospitality Highlights – Zoku sets sights on London and Habyt announce hybrid concept

The hybrid hospitality industry continues to develop at a rapid pace, with industry leaders expanding and new concepts being brought to market. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work and […]
Hospitality for Change: a conversation with Reinier Van Der Veeken, founder of Tur Experiences

Tur Experiences is a new kind of hospitality company on a mission to improve the well-being and happiness of people and the planet. The Outdoor Hospitality operator and brand for sustainable accommodations offers meaningful escapes to sustainable, off-grid micro-cabins close to your home and surrounded by nature. The model provides an opportunity for local landowners […]
8 of the most exciting European hybrid hospitality openings in 2024

As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. So, what’s happening this year? […]
7 Social Media Trends For Hotels To Adopt In 2024

In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests. From the integration of artificial intelligence (AI) becoming commonplace to the resurgence of long-form content, the year ahead is not just about keeping pace – it’s about embracing adaptability and […]
9 of the most exciting UK hybrid hospitality openings in 2024

Over the past few years, industry and investor interest in – and understanding of – hybrid hospitality concepts has grown exponentially. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. Here in the UK, the […]
The Rise of Hybrid Hospitality

This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]
21 of the best hybrid hospitality brands in France

UPDATED | June 2025 Hybrid hospitality has become one of the most defining shifts in the industry – and France is fast becoming one of its most exciting frontiers. Across the country, a new wave of accommodation brands are rethinking what it means to host – creating spaces designed not just for sleeping, but for […]
18 of the best hybrid hospitality brands in Germany

UPDATED | July 2025 Hybrid hospitality is transforming the way we travel – and Germany is right at the forefront. Across the country, a new wave of brands are rethinking what a hotel can be – blending great design, local flavour and built-in flexibility to meet the needs of modern travellers, remote workers and long-stay […]