How to Use TikTok for Hotel Marketing: A Complete Guide

TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]

How to Use TikTok for Hotel Marketing: A Complete Guide

TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]

The evolution of the hybrid model in hospitality

This article is an extract from Stay the Night‘s white paper, ‘The future of hospitality: Why 2021 is the year of the hybrid’. What is hybrid hospitality? Where did the hybrid model come from? And what can this tell us about where it’s heading? DEFINING HYBRID HOSPITALITYHybrids are dynamic, multifunctional spaces where people can stay, work, […]

Hybrid Hospitality #4 – How to market a hybrid hotel

While people have long used hotel bars and lobbies for socialising and working, the new wave of hybrid hotels blend coliving, coworking and shared social spaces. Hybrids are dynamic, multifunctional spaces where people can stay, work, eat, drink and socialise, all under one roof. With a number of different elements encompassed under one brand, marketing […]

Hybrid Hospitality #3 – How to market a coworking space

COVID-19 has forced hospitality brands to adapt and diversify in order to survive. Hotels and hostels have expanded their offering to include coworking spaces; restaurants and bars have turned into takeaways and shops overnight; and brands have taken their experiences online with virtual events. And many of these hybrid models are here to stay. Our […]

Hybrid Hospitality #2 – How to market a coliving space

COVID-19 has forced hospitality brands to adapt and diversify in order to survive. Hotels and hostels have expanded their offering to include coliving and rentals; restaurants and bars have turned into takeaways and shops overnight; and brands have taken their experiences online with virtual events. And many of these hybrid models are here to stay. […]