8 of the most exciting European hybrid hospitality openings in 2024
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. So, what’s happening this year? […]
7 Social Media Trends For Hotels To Adopt In 2024
In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests. From the integration of artificial intelligence (AI) becoming commonplace to the resurgence of long-form content, the year ahead is not just about keeping pace – it’s about embracing adaptability and […]
9 of the most exciting UK hybrid hospitality openings in 2024
Over the past few years, industry and investor interest in – and understanding of – hybrid hospitality concepts has grown exponentially. Demand from both investors and consumers post-pandemic has led to established hybrid hospitality brands expand quickly as well as a significant rise in new hybrid concepts entering the market. Here in the UK, the […]
The Rise of Hybrid Hospitality
This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]
21 of the best hybrid hospitality brands in France
UPDATED | June 2025 Hybrid hospitality has become one of the most defining shifts in the industry – and France is fast becoming one of its most exciting frontiers. Across the country, a new wave of accommodation brands are rethinking what it means to host – creating spaces designed not just for sleeping, but for […]
18 of the best hybrid hospitality brands in Germany
UPDATED | July 2025 Hybrid hospitality is transforming the way we travel – and Germany is right at the forefront. Across the country, a new wave of brands are rethinking what a hotel can be – blending great design, local flavour and built-in flexibility to meet the needs of modern travellers, remote workers and long-stay […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
The evolution of the hybrid model in hospitality
This article is an extract from Stay the Night‘s white paper, ‘The future of hospitality: Why 2021 is the year of the hybrid’. What is hybrid hospitality? Where did the hybrid model come from? And what can this tell us about where it’s heading? DEFINING HYBRID HOSPITALITYHybrids are dynamic, multifunctional spaces where people can stay, work, […]
Hybrid Hospitality #4 – How to market a hybrid hotel
While people have long used hotel bars and lobbies for socialising and working, the new wave of hybrid hotels blend coliving, coworking and shared social spaces. Hybrids are dynamic, multifunctional spaces where people can stay, work, eat, drink and socialise, all under one roof. With a number of different elements encompassed under one brand, marketing […]
