The Lobby
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Something fundamental is shifting in how people travel. People used to go on trips based on destinations alone but now they’re choosing based on feelings and energy. They’re choosing places that reflect who they are – or who they want to be. Across Europe and beyond, we’re seeing hospitality concepts
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past seven years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the
Marketing in 2026 feels like it’s standing at a crossroads. On one side, AI has flooded every channel with fast, cheap, machine-made content. On the other, audiences are pushing back and craving something more real. That tension is everywhere. In fact, the Association of National Advertisers couldn’t even choose between
When we published The Future of Hospitality: Why 2021 Was the Year of the Hybrid back in 2020, the world was only beginning to grasp how profoundly travel, work and living were starting to blend. Two years later, our follow up paper Hybrid Hospitality Unpacked explored what happened next –
Over the past few years, TikTok has completely reshaped online behaviour – from how we discover trends to how we make purchase decisions. But nowhere is that transformation more visible than in travel. For today’s traveller, TikTok is the new search engine, the new TripAdvisor, and – increasingly – the
TikTok has officially entered the bookings chat. In a move that will accelerate the shifts we’re already seeing in the way people plan and book travel, TikTok has partnered with Booking.com in the USA to trial enabling in-app hotel bookings. That means users can now scroll from travel inspiration straight
UPDATED: August 2025 The UK is one of Europe’s most developed hybrid hospitality markets – home to everything from design-led aparthotels and extended-stay concepts to pod-style hostels and community-first hotels. In cities like London, Manchester, Edinburgh and Glasgow, a new generation of hospitality brands is redefining what it means to
The travel landscape is shifting – and women are leading the charge. According to the latest research, women now make up two-thirds of the global travel population and are travelling more often, more independently and more intentionally. With women expected to control $34 trillion in assets by 2030, female travellers
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