Why Hostelworld’s Elevate programme is a wake up call for the industry
OTAs aren’t your enemy – but they’re not your partner either. Hostelworld’s new Elevate programme has sparked widespread conversation across the hostel sector – and rightly so. While framed as a way to boost visibility and drive bookings, it signals a broader shift in how OTAs operate and what that means for hostel brands navigating […]
Marketing to Gen Z Travellers: Key 2025 Trends Hotels and Hostels Need to Know
As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation – characterised by their deep desire for authentic experiences, cultural immersion and social responsibility – are reshaping how we think about travel. For them, travel is no longer just about relaxation or sightseeing […]
Is TikTok the Future of Hotel Bookings? What Hotels Need to Know
In the swiftly evolving digital landscape, TikTok is making waves far beyond its original scope as an entertainment platform. Forget about poring over pages of links – younger generations want immediate, visual, and relatable responses, and TikTok is delivering just that. The implications of this for the hotel industry are profound – this shift in […]
7 Social Media Trends For Hotels To Adopt In 2024
In the ever-evolving landscape of social media trends, staying ahead of the curve is paramount for hotels aiming to capture the attention of potential guests. From the integration of artificial intelligence (AI) becoming commonplace to the resurgence of long-form content, the year ahead is not just about keeping pace – it’s about embracing adaptability and […]
The Rise of Hybrid Hospitality
This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
How to Use TikTok for Hotel Marketing: A Complete Guide
TikTok: it’s taken the social media world by storm, proving that short-form video is the future and giving hotel brands like yours a new platform to tell their story. So – where are all the hotels? As it stands, hotel brands have been slow on the uptake to make their mark on the platform at […]
Hybrid Hospitality #4 – How to market a hybrid hotel
While people have long used hotel bars and lobbies for socialising and working, the new wave of hybrid hotels blend coliving, coworking and shared social spaces. Hybrids are dynamic, multifunctional spaces where people can stay, work, eat, drink and socialise, all under one roof. With a number of different elements encompassed under one brand, marketing […]
Hybrid Hospitality #3 – How to market a coworking space
COVID-19 has forced hospitality brands to adapt and diversify in order to survive. Hotels and hostels have expanded their offering to include coworking spaces; restaurants and bars have turned into takeaways and shops overnight; and brands have taken their experiences online with virtual events. And many of these hybrid models are here to stay. Our […]
Hybrid Hospitality #2 – How to market a coliving space
COVID-19 has forced hospitality brands to adapt and diversify in order to survive. Hotels and hostels have expanded their offering to include coliving and rentals; restaurants and bars have turned into takeaways and shops overnight; and brands have taken their experiences online with virtual events. And many of these hybrid models are here to stay. […]