Christmas marketing for hotels: 8 ways to win more festive bookings
Your guests start planning Christmas long before most hotels post about it. Here are eight practical ways for hotels and hostels to stand out and become part of those festive plans, from the group chat organiser to the quiet weeks in January, with clear steps and a quick win for each.
8 experiential travel trends hotels need to know about in 2026
Something fundamental is shifting in how people travel. People used to go on trips based on destinations alone but now they’re choosing based on feelings and energy. They’re choosing places that reflect who they are – or who they want to be. Across Europe and beyond, we’re seeing hospitality concepts evolve in response. Multi-use spaces, […]
The 5 hotel marketing trends you can’t ignore in 2026: how search, social & AI are rewriting the rulebook
Marketing in 2026 feels like it’s standing at a crossroads. On one side, AI has flooded every channel with fast, cheap, machine-made content. On the other, audiences are pushing back and craving something more real. That tension is everywhere. In fact, the Association of National Advertisers couldn’t even choose between “authenticity” and “agentic AI” as […]
The ultimate guide to TikTok Travel Ads for hotels and hostels
Over the past few years, TikTok has completely reshaped online behaviour – from how we discover trends to how we make purchase decisions. But nowhere is that transformation more visible than in travel. For today’s traveller, TikTok is the new search engine, the new TripAdvisor, and – increasingly – the new booking platform. Whether a […]
TikTok x Booking.com: why this new travel feature changes the game for hotels
TikTok has officially entered the bookings chat. In a move that will accelerate the shifts we’re already seeing in the way people plan and book travel, TikTok has partnered with Booking.com in the USA to trial enabling in-app hotel bookings. That means users can now scroll from travel inspiration straight into hotel rooms, check availability, […]
Healing trips, hot girl sabbaticals & group chat getaways: the female travel forecast is here
The travel landscape is shifting – and women are leading the charge. According to the latest research, women now make up two-thirds of the global travel population and are travelling more often, more independently and more intentionally. With women expected to control $34 trillion in assets by 2030, female travellers are reshaping what luxury and […]
How to launch a hybrid hospitality brand the right way in 2025
Hybrid hospitality has revolutionised the industry, causing a fundamental shift in how hospitality brands are built, operated and experienced. Across the world, the number of brands blending short stays with long stays, F&B with coworking, and wellness with community programming is growing fast. But launching a successful hybrid brand isn’t just about having a great […]
“Is this even real?” Why people-first, authentic content is hotels’ biggest differentiator in the age of AI
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of AI it carries a whole […]
The ultimate guide to Instagram and TikTok SEO for hotels
40% of Gen Z now use TikTok or Instagram instead of Google when searching for travel inspiration including where to stay, eat and explore. For hotels, this shift means your social media presence is no longer just about brand awareness. It’s about discoverability. Guests are turning to platforms like TikTok and Instagram to search for […]
Airbnb is back in the experiences game – here’s what hotels need to know…
Airbnb has officially re-entered the experiences space, and this isn’t something hotels should ignore. While hotels may still lead the way when it comes to onsite service and guest experience, Airbnb’s ambition is clear: to become the go-to platform for everything travel-related – from accommodation to activities, services and curated moments. This has direct implications […]