15 of the most exciting UK hotel & hybrid openings in 2027 (so far)
The UK hotel market is hot. As hybrid hospitality specialists, we’ve seen the lines between hotels, hostels, aparthotels and lifestyle-led stays continue to blur, with established operators expanding and new concepts changing what guests expect from a place to stay. From design-led hostels and hybrid concepts to boutique hotels and luxury openings, the UK has […]
8 experiential travel trends hotels need to know about in 2026
Something fundamental is shifting in how people travel. People used to go on trips based on destinations alone but now they’re choosing based on feelings and energy. They’re choosing places that reflect who they are – or who they want to be. Across Europe and beyond, we’re seeing hospitality concepts evolve in response. Multi-use spaces, […]
Download our new white paper: Beyond the Blend: Hybrid Hospitality as the Blueprint for Living, Working & Belonging
When we published The Future of Hospitality: Why 2021 Was the Year of the Hybrid back in 2020, the world was only beginning to grasp how profoundly travel, work and living were starting to blend. Two years later, our follow up paper Hybrid Hospitality Unpacked explored what happened next – how forward-thinking operators were turning […]
“Is this even real?” Why people-first, authentic content is hotels’ biggest differentiator in the age of AI
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of AI it carries a whole […]
Hybrid Hospitality highlights – Selina’s 6 – month turnaround plan & generator to expand into Asia
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
HYBRID HOSPITALITY HIGHLIGHTS – NUMA acquire Native Places and Sircle Collection makes UK debut in London
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
HYBRID HOSPITALITY HIGHLIGHTS – CitizenM explores sale and Hilton expands lifestyle portfolio
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
Hybrid Hospitality Highlights – Zoku sets sights on London and Habyt announce hybrid concept
The hybrid hospitality industry continues to develop at a rapid pace, with industry leaders expanding and new concepts being brought to market. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work and […]
Hospitality for Change: a conversation with Reinier Van Der Veeken, founder of Tur Experiences
Tur Experiences is a new kind of hospitality company on a mission to improve the well-being and happiness of people and the planet. The Outdoor Hospitality operator and brand for sustainable accommodations offers meaningful escapes to sustainable, off-grid micro-cabins close to your home and surrounded by nature. The model provides an opportunity for local landowners […]
The Rise of Hybrid Hospitality
This is an excerpt from our latest white paper – Hybrid Hospitality Unpacked: From concept to community building – which you can download here. In the post-pandemic world, we have seen wide-scale adoption of the hybrid model across the hospitality industry. While the fusion of different hospitality concepts under one roof accelerated during the pandemic, […]