The Lobby
A place to gather and share insights, ideas and inspiration. Check in with our latest posts here…
In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of
40% of Gen Z now use TikTok or Instagram instead of Google when searching for travel inspiration including where to stay, eat and explore. For hotels, this shift means your social media presence is no longer just about brand awareness. It’s about discoverability. Guests are turning to platforms like TikTok
Airbnb has officially re-entered the experiences space, and this isn’t something hotels should ignore. While hotels may still lead the way when it comes to onsite service and guest experience, Airbnb’s ambition is clear: to become the go-to platform for everything travel-related – from accommodation to activities, services and curated
OTAs aren’t your enemy – but they’re not your partner either. Hostelworld’s new Elevate programme has sparked widespread conversation across the hostel sector – and rightly so. While framed as a way to boost visibility and drive bookings, it signals a broader shift in how OTAs operate and what that
Hybrid hospitality has become one of the most defining shifts in the industry – and it’s only accelerating. In recent years, we’ve seen a wave of accommodation brands reimagine their spaces to serve more than just overnight guests. These are places built for living, working, eating, socialising and connecting, all
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the
As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation – characterised by their deep desire for authentic experiences, cultural immersion and social responsibility – are reshaping how we think about travel. For them, travel is no longer
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of
Stay in the loop, not just in the lobby.
