Airbnb is back in the experiences game – here’s what hotels need to know…
Airbnb has officially re-entered the experiences space, and this isn’t something hotels should ignore. While hotels may still lead the way when it comes to onsite service and guest experience, Airbnb’s ambition is clear: to become the go-to platform for everything travel-related – from accommodation to activities, services and curated moments. This has direct implications […]
Why Hostelworld’s Elevate programme is a wake up call for the industry
OTAs aren’t your enemy – but they’re not your partner either. Hostelworld’s new Elevate programme has sparked widespread conversation across the hostel sector – and rightly so. While framed as a way to boost visibility and drive bookings, it signals a broader shift in how OTAs operate and what that means for hostel brands navigating […]
15 of the most exciting European hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
Marketing to Gen Z Travellers: Key 2025 Trends Hotels and Hostels Need to Know
As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation – characterised by their deep desire for authentic experiences, cultural immersion and social responsibility – are reshaping how we think about travel. For them, travel is no longer just about relaxation or sightseeing […]
Hybrid Hospitality highlights – Selina’s 6 – month turnaround plan & generator to expand into Asia
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
Is TikTok the Future of Hotel Bookings? What Hotels Need to Know
In the swiftly evolving digital landscape, TikTok is making waves far beyond its original scope as an entertainment platform. Forget about poring over pages of links – younger generations want immediate, visual, and relatable responses, and TikTok is delivering just that. The implications of this for the hotel industry are profound – this shift in […]
HYBRID HOSPITALITY HIGHLIGHTS – NUMA acquire Native Places and Sircle Collection makes UK debut in London
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
HYBRID HOSPITALITY HIGHLIGHTS – CitizenM explores sale and Hilton expands lifestyle portfolio
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
Hybrid Hospitality Highlights – Zoku sets sights on London and Habyt announce hybrid concept
The hybrid hospitality industry continues to develop at a rapid pace, with industry leaders expanding and new concepts being brought to market. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work and […]
Hospitality for Change: a conversation with Reinier Van Der Veeken, founder of Tur Experiences
Tur Experiences is a new kind of hospitality company on a mission to improve the well-being and happiness of people and the planet. The Outdoor Hospitality operator and brand for sustainable accommodations offers meaningful escapes to sustainable, off-grid micro-cabins close to your home and surrounded by nature. The model provides an opportunity for local landowners […]
