The ultimate guide to Instagram and TikTok SEO for hotels
40% of Gen Z now use TikTok or Instagram instead of Google when searching for travel inspiration including where to stay, eat and explore. For hotels, this shift means your social media presence is no longer just about brand awareness. It’s about discoverability. Guests are turning to platforms like TikTok and Instagram to search for […]
Airbnb is back in the experiences game – here’s what hotels need to know…
Airbnb has officially re-entered the experiences space, and this isn’t something hotels should ignore. While hotels may still lead the way when it comes to onsite service and guest experience, Airbnb’s ambition is clear: to become the go-to platform for everything travel-related – from accommodation to activities, services and curated moments. This has direct implications […]
Why Hostelworld’s Elevate programme is a wake up call for the industry
OTAs aren’t your enemy – but they’re not your partner either. Hostelworld’s new Elevate programme has sparked widespread conversation across the hostel sector – and rightly so. While framed as a way to boost visibility and drive bookings, it signals a broader shift in how OTAs operate and what that means for hostel brands navigating […]
14 of the best hybrid hospitality brands in Belgium
Hybrid hospitality has become one of the most defining shifts in the industry – and it’s only accelerating. In recent years, we’ve seen a wave of accommodation brands reimagine their spaces to serve more than just overnight guests. These are places built for living, working, eating, socialising and connecting, all under one roof. As guest […]
15 of the most exciting European hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
14 of the most exciting UK hybrid hospitality openings in 2025
As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past few years. Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market. So, what’s happening in […]
Marketing to Gen Z Travellers: Key 2025 Trends Hotels and Hostels Need to Know
As we approach 2025, the travel landscape is rapidly evolving, driven largely by the preferences and behaviours of Gen Z. This generation – characterised by their deep desire for authentic experiences, cultural immersion and social responsibility – are reshaping how we think about travel. For them, travel is no longer just about relaxation or sightseeing […]
Hybrid Hospitality highlights – Selina’s 6 – month turnaround plan & generator to expand into Asia
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
Is TikTok the Future of Hotel Bookings? What Hotels Need to Know
In the swiftly evolving digital landscape, TikTok is making waves far beyond its original scope as an entertainment platform. Forget about poring over pages of links – younger generations want immediate, visual, and relatable responses, and TikTok is delivering just that. The implications of this for the hotel industry are profound – this shift in […]
HYBRID HOSPITALITY HIGHLIGHTS – NUMA acquire Native Places and Sircle Collection makes UK debut in London
From hybrid hotels and hostels to coliving and coworking spaces, concepts are continuing to merge as consumer behaviour changes faster than ever before. In this series, we’ll help you stay ahead of the curve as we look at the latest hybrid hospitality industry news that highlights the changing nature of how people stay, live, work […]
