As hybrid hospitality specialists, we have seen industry and investor interest in the concept grow exponentially over the past seven years.
Demand from both investors and consumers has led to established hybrid hospitality brands expanding quickly as well as a significant rise in new hybrid concepts entering and dominating the market.
So, what’s happening this year? Here are 20 of the most exciting European hybrid hospitality openings in 2026…
JAM Hotels | Porto, Portugal
JAM is a design-forward hybrid hospitality brand that blends affordability, creativity and community into a single, social hospitality model – and this year, they are set to open their second Portuguese property, this time in Porto.
Following JAM’s signature adaptive reuse approach, the Porto hotel will offer 62 private rooms, communal lounges, work-friendly spaces, and a 300-person capacity music venue. JAM’s distinctive interiors, led by creative director Lionel Jadot, combine bold materials, playful design and upcycled elements that reflect the character of each location.
Since launching in Brussels in 2016 and expanding into Lisbon and Ghent, JAM has catered to a range of target guest segments including modern travellers, culture seekers and local creatives seeking more than just a place to sleep. With a focus on affordability, sustainability, and community engagement, the brand continues to redefine urban hospitality in Europe.
MOB Hotel | Bordeaux, France
MOB Hotel is a culture-first hospitality brand combining affordable stays with grassroots activism, community connection and creative expression. In 2026, the brand will bring its socially driven model to southwest France with the opening of MOB Hotel Bordeaux.
As with its Paris, Lyon and Cannes locations, the Bordeaux property will centre around vibrant communal spaces including a restaurant with organic, locally sourced cuisine, flexible lounges for work and socialising, and an event programme spanning talks, music, film and activism. Rooms are designed to be simple yet comfortable, placing greater focus on the shared spaces that drive MOB’s community ethos.
Founded by Cyril Aouizerate, also behind Mama Shelter, MOB goes beyond simply a hotel brand – it’s a platform for collaboration, cultural engagement and local empowerment. The Bordeaux opening continues its mission to create inclusive, purpose-led spaces that welcome everyone from travellers to artists to neighbourhood change makers.
The Hoxton | Madrid, Spain
The Hoxton is a series of open-house hotels designed for guests and locals alike to sleep, eat, drink, work and connect with vibrant lobbies, destination dining and neighbourhood-rooted cultural programming.
In 2026, the brand will open its first property in Madrid, set within an iconic modernist building on Plaza de Santa Ana in the heart of the city’s historic centre. The hotel will feature over 190 rooms, a homey all-day lobby lounge and two F&B venues curated by Ennismore’s in-house studio: Il Bambini Club, an Italian trattoria, and Cayo Coco, a tropical-inspired rooftop bar and terrace.
As with other Hoxton locations, the Madrid outpost will combine design-led accommodation with flexible public areas and community-driven events that draw in locals, travellers and creative professionals.
Part of Ennismore – the global lifestyle hospitality group formed in partnership with Accor – The Hoxton will operate 20 hotels across Europe and North America once this site opens in 2026.
Locke Hotels | Canary Wharf, London & Copenhagen, Denmark
Locke is a design-led aparthotel brand that merges the flexibility of serviced apartments with the lifestyle-driven programming of a boutique hotel. In 2026, the brand will grow its UK and European presence with two major openings: Locke at Canary Wharf, London and Locke at Postbyen, Copenhagen.
Each property features fully equipped studios and suites alongside dynamic communal areas – including coworking lounges, meeting rooms, wellness spaces, and destination F&B concepts. Curated cultural events and neighbourhood-specific interiors foster a sense of place and community, attracting both short-stay travellers and extended-stay professionals.
Part of edyn and backed by Brookfield, Locke has become a key player in Europe’s hybrid hospitality landscape, with a growing portfolio that includes nine UK locations and a pipeline focused on high-growth urban markets.
The Social Hub | Lisbon, Portugal & Turin, Italy
The Social Hub is one of Europe’s most established hybrid hospitality brands, offering a seamless blend of accommodation, coworking events and community spaces – and this year it’s set to expand into both Lisbon and Turin.
Each property combines short and long-stay rooms with shared amenities including coworking lounges, meeting and event spaces, gyms, games areas and a year-round programme of social and cultural events.
Designed to bring together travellers, students, locals and digital nomads, The Social Hub’s spaces encourage connection, collaboration and a sense of belonging.
With a growing footprint across more than 20 cities, The Social Hub is redefining what it means to learn, stay, work and play – creating inclusive spaces where hospitality and placemaking meet.
The Dean | Berlin, Germany
The Dean is an Irish-born hotel brand bringing bold design, upbeat energy and lifestyle-led hospitality to city centres across Ireland and, now, Europe. In February 2026, the brand is opening its first international property in Berlin, marking a key milestone in its expansion.
Located in the city’s Charlottenburg district, The Dean Berlin will feature 81 rooms layered with a rebellious yet refined aesthetic designed by Rachael Gowdridge. At its core is Benedict, a high-low concept that’s part bakery, part restaurant and part cocktail bar – serving from early morning through late evening and set to become a social anchor for the hotel and its surrounding neighbourhood.
The Dean blends music, art, F&B and design to create culturally attuned spaces that appeal to both travellers and locals. With additional openings planned in Munich and Miami, the brand is evolving from a cult Irish name into a wider network of boutique hotels with a shared creative spirit.
Companion Hotels | Vienna, Austria
The Companion is a new hybrid hospitality brand set to open its debut property in Vienna’s Neubau district in March 2026. Developed by the Companion Hospitality Group – co-founded by Kai Hollmann, Florian Kollenz, Christian Lainer and Michael Todt – the brand offers a design-led, community-driven hotel experience for travellers and locals alike.
The 138-room hotel is positioned as more than just a place to stay: it’s a space where guests can engage with the city beyond the clichés, and locals are invited to reconnect with their own neighbourhood. Communal areas will include coworking zones, concept retail, cultural programming and F&B offerings designed to foster connection and sensory experiences.
The launch builds on the group’s existing portfolio, which includes the 178-room Superbude Vienna, and signals a fresh approach to the hybrid concept – one rooted in curiosity, shared experience and vibrant urban living.
Long Lane | West Sussex, UK
Long Lane – a new mindful country hotel and members’ club opening in Sussex in 2026 – embodies the idea that wellbeing is as much social as it is personal.
Created for the sober-curious, socially conscious, and creatively minded, it blends movement, mindfulness and connection in an environment designed to nourish without excess.
With no alcohol on-site, the focus shifts to shared experience, collective energy and a slower, more intentional kind of escape – one that speaks directly to the future of social wellness. It’s a place where guests can push further, rest deeper and connect more meaningfully.
Positioned at the intersection of lifestyle, wellness and community, Long Lane’s goal is to not just build a hotel or member’s club, but a home for boundless living.
Amistat Hostels | Budapest, Hungary
Amistat Hostels is a growing European brand redefining the hostel model through design-led spaces that combine affordability, community, and experience. In 2026, the group will expand its international footprint with a new opening in Budapest, marking its first property in Central Europe (and outside of Spain!).
Known for its locations in Ibiza and Barcelona, Amistat blends sociable dorm-style accommodation with modern communal spaces, including coworking areas, rooftop terraces, and on-site cultural programming. The Budapest location is expected to follow this model; offering shared and private rooms, F&B, and curated events designed to foster interaction among travellers, creatives and digital nomads.
By pairing budget-conscious travel with thoughtful design and flexible shared amenities, Amistat continues to evolve the hostel category for a new generation of globally minded, experience-driven guests.
The Other House | Covent Garden, London, UK
The Other House blurs the lines between a traditional hotel, a serviced apartment and a private rental to create a residents club – otherwise known as ‘a house for as long as you are in town’.
After launching their first House in Kensington in 2022, the lifestyle brand will be opening their second property in Covent Garden this year. Guests are welcome to stay for the weekend or the year and can enjoy access to a private coworking space, weekly programming, high-quality F&B, a well-being studio and pool, 24/7 gym and more.
Located close to the famous piazza, The Other House Covent Garden will be made up of seven separate buildings and will comprise 146 bedrooms and Club Flats, each featuring fully-equipped kitchenettes and living spaces. The site will offer a place to eat, drink, work and play with an all-day street café, destination cocktail bar as well as its private club – accessible to members and residents – which features a rooftop bar.
The hybrid brand remains tightlipped for now on further expansion plans beyond their second London site launch.
citizenm | London Olympia, UK
citizenM is one of the original disruptors in hybrid hospitality, redefining what a hotel stay could look like long before it became industry standard.
The brand continues to scale its hybrid hotel model with the upcoming launch of citizenM London Olympia, opening in 2026 as part of the £1.3bn regeneration of the Olympia Exhibition Centre. This will be its fifth site in the UK’s capital.
Known for its “affordable luxury” philosophy, citizenM blends compact, design-led guestrooms with vibrant communal spaces built for work, rest and social connection.
Each hotel features an open-plan living room concept, 24/7 canteen, art-filled interiors and tech-enabled experiences – from self check-in to mood-controlled lighting. citizenM’s signature living rooms are designed as work-friendly social hubs, welcoming guests and locals alike to connect, co-work or unwind.
In May 2025, the brand was acquired by Marriott International for $355 million, integrating it into Marriott’s lifestyle and select-service portfolio and adding the reach of the Marriott Bonvoy loyalty programme. With further properties in development across Europe, the US and Asia-Pacific, citizenM plans to double its global footprint by 2030.
Eklo Hotels | Nantes, France
Eklo is a French hybrid hospitality brand redefining budget travel with its eco-friendly, design-led hotels that blend the sociability of hostels with the comfort of hotels.
At the start of 2026, the brand launch in Nantes. The 86-room property comprises 273 beds across a mix of private double rooms, family suites and shared dormitories. Communal spaces include coworking areas, a restaurant, a bar and outdoor terraces – all designed to foster connection among travellers, locals and digital nomads alike.
Founded in 2014, Eklo now operates 11 properties across France and has 21 additional projects in the pipeline. With a goal of reaching 40 hotels by 2030, the brand continues to scale its vision for sustainable, community-driven, affordable hospitality.
The Standard | Lisbon, Portugal
The Standard is a global lifestyle hotel brand known for bold design, destination dining and a cultural programme that attracts both locals and guests. In 2026, the brand will open its first Portuguese property in Lisbon, marking a major milestone in its continued European expansion.
Set within the historic Palácio Santa Clara in Alfama, the hotel rises above the city’s colourful alleyways with views of the Tagus River. The property will feature 170 rooms and 24 long-stay apartments, alongside a pharmacy bar, an all-day restaurant and a rooftop bar and terrace designed to become a neighbourhood social hub.
Part of Standard International Holdings, The Standard blends hospitality with music, art and nightlife to create immersive social experiences. Lisbon follows recent openings in Brussels and Bangkok, as the brand continues to grow its global portfolio of culturally anchored hybrid hotels.
Room Mate Hotels | Geneva, Switzerland
Room Mate Hotels is a Spanish lifestyle brand known for colourful design, central locations and a guest-first ethos built around the idea of staying with a “friend.”
This year, the brand will make its Swiss debut with the opening of a new 104-room hotel in Geneva, marking a strategic entry into the Central European market.
While details of the property are still under wraps, Room Mate’s hybrid hospitality model typically includes vibrant rooms, bold communal spaces, flexible lounge areas and all-day F&B concepts designed to appeal to both guests and locals. The Geneva property is expected to follow suit, offering a playful yet functional environment for work, rest and social connection in one of Europe’s most international cities.
With locations across Madrid, Barcelona, Paris, Rome and beyond, Room Mate’s Geneva launch reflects its continued growth in gateway cities – bringing its accessible, design-led approach to new markets across Europe and beyond.
St Clement | London, UK
St Clement is the highly anticipated new hotel from Nick Jones, founder of Soho House, marking his first major venture since stepping down as CEO in 2022. Opening in 2026, the project will anchor London’s 180 Strand Quarter – a transformed office complex turned creative and cultural hub between the Strand and the Thames.
The hotel will comprise 90 rooms and 15 long-stay loft apartments, many with private balconies and panoramic river views. Amenities will include a 25-metre river-facing pool, rooftop restaurant, gym, and integrated wellness offering. True to Jones’s track record, the hotel is expected to blend design, community and cultural programming into a relaxed but elevated guest experience.
Set above Corner Shop – Jones’s upscale grocer-café concept that has already become a hit with locals – St Clement is poised to become a new social anchor for central London, catering to creative professionals, discerning travellers and the post-Soho House generation.
Mama Shelter | Lake Como, Italy
Mama Shelter is a lifestyle hospitality brand known for its playful design, affordable rates and vibrant, mixed-use social spaces.
In 2026, the brand will make its Italian lakes debut with a new opening in Lake Como – a significant move into one of Europe’s most iconic leisure destinations. The property will include its signature accommodation, coworking-friendly public spaces, vibrant dining concepts and buzzing cultural programming designed to attract both international travellers and the local community.
Born in Paris in 2008 and now part of the Accor portfolio (with a 35% stake acquired in 2014), Mama continues to reimagine the hybrid hospitality model around the world through the lens of creativity, community and cultural relevance. They are also set to make their North American debut this year, opening in Los Angeles and Mexico in Spring 2026.
Native by Numa | London & Edinburgh, UK
Native by Numa is the luxury lifestyle evolution of Native Places, a UK-based aparthotel brand known for combining the space and autonomy of serviced apartments with the energy of a boutique hotel. Now part of the Berlin-based Numa Group following its 2024 acquisition, the brand is accelerating its expansion across the UK with four new openings set for 2026.
New properties include Native Fulham Broadway (spring) and Native Fitzrovia (autumn) in London, alongside Native Edinburgh Thistle Street (autumn) and Native Leith (winter). Each site will offer fully equipped studios and apartments with generous living areas, integrated kitchens, and smart self-service tech – designed to support both short visits and extended stays.
Communal areas will encourage guests and locals to gather, work or dine, while on-site programming and “Neighbourhood Heroes” partnerships will continue to anchor each property in its surrounding community. With a strong focus on adaptive reuse, Native by Numa is reimagining heritage buildings as modern, multifunctional hubs for flexible living, working and staying.
House of Gods | Canary Wharf, London, UK
House of Gods Canary Wharf will mark the first London site for the Scotland-based rock ‘n’ roll hotel group with plans to now open in early 2026.
Led by specialist leisure, lifestyle, and entertainment investor, Imbiba, a deal was inked with Canary Wharf Group to open the 65,000 sq ft hospitality and leisure development which will house the 79-room House of Gods hotel.
The hotel will be joined by an Amazing Grace music venue, a rooftop bar overlooking Eden Dock and a new events facility which will be operated by Camm & Hooper.
The House of Gods brand was founded by Mike and Ross Baxter, with the brothers opening their first property in Edinburgh in 2019. Imbiba’s portfolio includes the likes of Farmer J, Pizza Pilgrims, F1 Arcade, 1Rebel, Little Houses Group, Clays, and House of Gods.
Ty Gwyn Hotel | Abersoch, Wales
Set to open in 2026, Ty Gwyn Hotel is a £30 million luxury waterfront development in Abersoch, North Wales. Operated by Bespoke Hotels, the property will offer a premium retreat that brings together high-end accommodation, wellness, dining and design-led private residences – all with panoramic views over the coast.
The hotel will comprise 42 rooms and suites, alongside a destination restaurant, bar with sea-view terraces, spa, gym and a full thermal suite. Wellness facilities will span three floors and include a swimming pool, treatment rooms and dedicated relaxation areas. Above the hotel, 18 private apartments will provide extended-stay living with access to hotel services.
With its prime coastal setting and lifestyle-driven amenities, Ty Gwyn is set to become a standout addition to the UK’s high-end leisure and resort market – blending escapism, comfort and experience in equal measure.
WILDES Hostel | Chester, UK
The Wildes Hotel Group has announced it will open their Wildes Chester hotel in early 2026.
The site will offer a place for guests to stay, work, eat, drink and socialise, featuring 18 bedrooms, a rooftop pool, a spa complete with a nail bar, relaxation area and multiple treatment rooms and a terrace where guests can enjoy views across the city.
The hotel’s restaurant will be called ‘X’ and headed up by chef Harry Guy, serving seasonal ingredients and British produce. Interior designers SpaceInvader and David Cox Architects, who are both overseeing the build, have revealed the ‘experience’ restaurant will spread across two floors.
The Wildes Group has a growing portfolio of hotels, restaurants and spas in the North of England. Their mission is to offer comfortable accommodation with exceptional service, offering a ‘home-from-home’ for leisure and travel guests.
Thanks for reading – we hope you enjoyed learning more about 20 of the most exciting European hybrid hospitality openings in 2026!
Looking for marketing support for your hybrid hotel or hostel? Our specialist team are ready to help you – drop us a message to hello@staythenight.net.
Want to read further hybrid hospitality industry insights and interviews with leaders from global hybrid brands? Download our latest white paper – Beyond the Blend: Hybrid Hospitality as the Blueprint for Living, Working and Belonging here.
