TikTok x Booking.com: why this new travel feature changes the game for hotels

TikTok has officially entered the bookings chat. In a move that will accelerate the shifts we’re already seeing in the way people plan and book travel, TikTok has partnered with Booking.com in the USA to trial enabling in-app hotel bookings. That means users can now scroll from travel inspiration straight into hotel rooms, check availability, […]