“Is this even real?” Why people-first, authentic content is hotels’ biggest differentiator in the age of AI  

In a world where AI-generated content is flooding our feeds, deepfakes are becoming more realistic and virtual influencers are racking up followers, one thing is becoming increasingly scarce and therefore increasingly valuable: authenticity. While we know authenticity has historically been a bit of an industry buzzword, in the age of AI it carries a whole […]